Mike Stern

10 POSTS
Mike Stern is a Classic Rock columnist for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Exclusive articles:

How the Classic Rock Radio Format Can Connect With Gen Z And Millennials

In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.

Classic Rock Questions Posed After a Night With AC/DC

I’d be curious to know how they got, not just exposed but bonded to some of the band’s deeper tracks. I’m guessing it wasn’t from the radio.

It’s Time For Classic Rock to Reopen the Request Lines

We claim it’s our ability to connect with our listeners that sets us apart from a boring Spotify stream. Let’s prove it.

Ideas Classic Rock Can Steal From Sports Talk

Compared to a boring streaming channel, when we tell the stories of Classic Rock artists and songs, it’s a great way to get listeners to care.

The Fastest Three Minutes In Radio: New PPM Qualifier Insight

While they didn’t see the largest gains from the three-minute rule change, Classic Rock and Hits certainly weren’t left behind.

Breaking

Red Apple Audio Networks Launches Moore Money with Steve Moore Into National Syndication

“His unique insider’s perspective on how government policies and the economy are intertwined are valuable insights for radio listeners."

How Networks Like ABC News, CBS News, Fox News, and NBC News Plan to Cover Donald Trump’s Military Parade

Cable news networks are providing significantly more coverage of the event than their network counterparts.

Shams Charania: Adrian Wojnarowski ‘Was a Great Mentor to Me’

"He made me better, but I will say every single day, I’m just focused on what I can control in my job."

WNBA, E.W. Scripps Company Reach New Media Rights Deal

"This new multi-year agreement reflects the growing excitement surrounding the league and the rising demand for WNBA games."